Monday, August 6, 2007

Media Wars: Veeran Gets A Black Eye!

One of the best things I love about the current roil in the media scene with respect to the Pharis-Achumama controversy is that Veerendrakumar, and Mathrubhumi, have been cut to size.
Ever since he defeated the entry of Times of India to the Malayalam media scene through his political connections, Veeran has been punching far above his weight. And now, Deepika, a featherweight in the Malayalam print media scene has screwed Veeran and his paper, and showed up their brand of journalism.
Everyone knows that Veeran took on the Pinarayi faction of the CPM and Deepika in trying to cover up the issue of his illegal possession of hectares of land. While clapping from the sidelines while Achumama's backhoe loaders were tearing down buildings in Munnar, Veeran forgot that he himself was sitting in a glass tower and throwing stones. Veeran stepped up attacks against the Pinarayi faction to distract readers from his land issue. And in doing that he bit off more than he could chew. If Veeran was accustomed to punching above his weight, now he has had to accustom himself to an adversary who punches far above his weight! Yes, I am talking about Pharis Aboobacker, the chairman of Deepika.
Whatever the controversy about Pharis' chairmanship of Deepika, he has managed to expose Veeran's double standards and his brand of tabloid journalism to the Malayali readers. Veeran's paper, the once-venerable Mathrubhumi, did the unthinkable in printing totally unsubstantiated allegations about Pharis and claiming that not even a photo of his is available. Pharis then appeared on TV and said Mathrubhumi could have got his photo from the income-tax office, or even worse, from PV Nideesh, one of the directors of Mathrubhumi and Pharis' close friend. In trying to obfuscate his mistake Veeran went on to dig up all remotely related trash about Pharis and publicize them under huge headlines, while conveniently censoring Nidheesh's denial from Mathrubhumi's readers.
Veeran has forgotten that we are now living in an information age and he cannot suppress the truth for long. If Veeran won't print his director's denial of a Mathrubhumi news story, it will still reach the readers. And discerning Malayali readers are beginning to lose faith in Veeran and his rag. Yes, I am pained to say that but Mathrubhumi is fast turning a rag in Malayalam journalism.
As Pharis said, there is no need to get overly proud over the fact that Mathrubhumi was started by nationalist fighters; those running the paper currently [Veeran and co] have no connection with those great men. Yes, what we are currently witnessing is the slow burial of a venerable newspaper, all to serve the personal agenda of a wily land grabber.
If those who say that Malayalis have a right to know the source of Pharis' wealth are correct, then Malayalis also have a right to question Veeran's agenda and the source of his wealth. He cannot obfuscate facts and keep a veil on reality as easily as he could have done a few years ago. Sooner or later the world will find out about Veeran. My only prayer is Mathrubhumi won't be dead by then.

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